REF SCALE
Movement Enhancing Ethical / Sustainable Environment and Business
The REF Scale Label
The concept of the REF Scale, is the consideration of production, financial and environmental costs and benefits, within the whole process of making a garment.
It also empowers the mass market consumers, in particular: millennials to make more sustainable purchasing. This label concept will be launched to the United Kingdom market, under the agency "Green Resource Supply Movement" at the main event.
Fashion
What is Ethical / Sustainable Fashion?
Sustainable fashion is a certain fashion practice, that considers the long term affects of style for future seasons to come.
Events
As the United Kingdom market is becoming stronger economically, the main event will be held outside of London in Bristol, to demonstrate the beauty and creativity in the rest of the United Kingdom.
In the lead up to the Main Event, there will be a number of randomly planned pop - up shops. This will create awareness, excitement for the main event as well explaining for REF Scale label and selling tickets.
Presence in the United Kingdom
Within the current United Kingdom market concerning the fashion industry, important work is being conducted on transparency especially within supply chains.
There is also online activism challenging certain aspects, with campaigns such as "Fashion Revolution Day" (FRD).
Location
Bristol
As the United Kingdom market is becoming stronger economically, the main event will be held outside of London in Bristol, to demonstrate the beauty and creativity in the rest of the United Kingdom.
In the lead up to the Main Event, there will be a number of randomly planned pop - up shops. This will create awareness, excitement for the main event as well explaining for REF Scale label and selling tickets.
Paintworks Event Space
Specifically, the event will be held at the Paintworks Event Space. A 3,500sq.ft. venue with capacity for 150 attendants, with a clean, industrial aesthetic.
Guest Speakers
Stella McCartney
Heading her self titled brand, which is the only international, luxury brand to be certified vegetarian.
Committed not only to operating as a sustainable business, but also to change the industry as a whole to be more eco-conscious.
Yael Aflalo
Founder of Reformation in 2009, a business now committed to ethical and sustainable fashion based in L.A.
Reformation has found massive success, providing for large retailers such as Urban Outfitters, as well as wide range of huge celebrity endorsements.
Andrew Steer
CEO of the World Resource Institute, a global non-profit organisation whose mission it is to improve environmental sustainability, and human well-being around the world.
Prior to the WRI, Steer was a leading global expert on climate change for the World Bank.